Things Fall Apart Fear - 1032 Words

Anon April 26, 2013 English 10 Anon Fear is a distressing state of mind aroused by impending danger, evil, and even mental pain. The idea of fear is greater than fear itself. It is an emotion that we subconsciously create, it is the emotion evoked by the idea of believing illusions, lies and false information. Fear is what drives us to execute actions that we would never normally do, unrestrained from the presence of fear we act with morality, thought and discipline. In Things Fall Apart written by Chinua Achebe, fear is evident throughout Okonkwos life. The fear of being anything close to his father Unoka, the fear of acting anything other than a man and the fear of adjusting to anything other than his own social customs is what†¦show more content†¦For some, their mouths becomes parched, words stammer after each other, their body tremors as their heart skips a beat. For the unfortunate, they experience hallucinations. When Chielo abducted Ekwefis daughter, Ezinma, Ekwefi was horrified out of her mind to the point where, in the moonlit darkness, she was imagining shadowy figures who twisted and turned into new shapes as she looked at them, â€Å"She had prayed for the moon to rise. But now she found the half-light of the incipient moon more terrifying than darkness. The world was now peopled with vague, fantastic figures that dissolved under her steady gaze and then formed again in new shapes. At one stage Ekwefi was so afraid that she nearly called out Chielo for companionship and human sympathy† (62). Apart from her fear, it was her courage that convinced her to follow Chielo into such an unfamiliar environment, otherwise she wouldnt have followed her but her love for her daughter was stronger than her fear of the night and the possessed Chielo. Her fear told her to turn around and return home but her love for Enzima gave her the courage to conquer her fears, but regardless her fear never went away, it was there with her not as a heavy weight on her shoulders but as a silent c ompanion, pacified by love. The influences fear can have on people can be various, depending on who the person really is and what drives andShow MoreRelatedFear Of Weakness In Things Fall Apart1223 Words   |  5 Pagesdominated by fear, the fear of failure and of weakness†¦It was the fear of himself, lest he should be found to resemble his father† (13). In the novel Things Fall Apart, Okonkwo’s shame for his father, Unoka, motivates him to be everything his father wasn’t. As a result, Okonkwo hides behind masculinity and conceals his emotions, in hope of escaping weakness. Stubborn and impulsive, Okonkwo makes rash decisions to uphold his reputation, which affects his tribe and his family. Okonkwo’s constant fear of resemblingRead MoreThe Power of Fear in Things Fall Apart Essays1039 Words   |  5 Pages The Power of Fear in Things Fall Apart In the novel Things Fall Apart by Chinua Achebe, the theme of the power of fear is presented throughout the whole book and is mainly expressed in the main character, Okonkwo. Okonkwo strives all of his life to become a stronger, more powerful, and a successful individual. He wants to do this because his father was a slack and lazy person who lived most of his life in debt and had no titles to his name. People often looked at his father as a women figureRead MoreSources of Okonawos Fear in Things Fall Apart by Chinua Achebe511 Words   |  2 PagesAchebe’s story is about a strong man, Okonkwo, whose life is dominated by fear and anger. The anxiety of Okonkwo fear of failure, losing his traditions, and family name. The unknown in this story is the oncoming of the English into Africa. A new religion is brought to the villages, and new ways of being something else arise. The African village Okonkwo knew and grew up in slowly begins to dissipate. Okonkwo is not only afraid for himself but for his people, family, and ancestors. He doesn’t wantRead MoreTheme Of Fear In Things Fall Apart775 Words   |  4 Pages Fear played a big role in Things Fall Apart. Mainly fear was seen ruling Okonkwo’s life, but also a couple of the other inhabitants of Umuofia. It was seen in many situations dictating the characters’ actions. Each of the character’s actions then led up to the understanding of the theme in Things Fall Apart, fear can dictate choices. Through the narrator’s thoughts, the theme was initially found. For example, in the text, Achebe states, â€Å"Perhaps down in his heart Okonkwo was not a cruel man. ButRead MoreChinua Achebe s Things Fall Apart1719 Words   |  7 PagesThings fall apart is a classic novel written around the turn of the century, the novel focuses on the protagonist who we can also call a hero, Okonkwo. Okonkwo is a wealthy and respected leader within the Igbo tribe of Umuofia in eastern Nigeria. Strong individual with a passionate belief in all the values and traditions of his people. Chinua Achebe presents Okonkwo as a particular kind of tragic protagonist, a great man who carries the fate of his people. Okonkwo is a man who is inflexible andRead MoreConflicts And Struggles Of Chinua Achebe s Things Fall Apart990 Words   |  4 PagesThings Fall Apart Essay Conflicts and struggles in a book help capture the reader s attention. A reader is always has his or her eye out for the struggles a character throughout a book because that is the part of the book that captures the reader s attention. Although, it is not always about the struggle and conflict, but the optimism the character feels whenever something goes wrong. A reader also wants to be assured that the character will look for the bright side in the situations and theRead MoreOkonkwo as Classic Greek Hero in Chinua Achebes Things Fall Apart1730 Words   |  7 PagesClassic Greek Hero in Things Fall Apart      Ã‚  Ã‚   A sense of foreboding envelops us from the first. We sense all will not end well for Umuofia. The chill of fear grips us as the world of Okonkwo and his clan truly falls apart. Okonkwo will need all of his power to fight the forces against his world, but tragically he is crippled by the most destructive malady of all, fear of himself. Achebe employs the form of classical Greek tragedy to tell his African tale of the rise and fall of Okonkwo.   Read MoreSimilarities Between Okonkwo And Things Fall Apart1242 Words   |  5 Pagesking Macbeth attempts to ward off any threat to his reign and succession by all means. In Chinua Achebe’s Things Fall Apart, Okonkwo, the main character, equally does anything and everything to prove his valor. Though set in 11th century Scotland and 19th century Nigeria respectively, and portrayed through the main characters of Macbeth and Okonkwo, the authors of both Macbeth and Things Fall Apart each demonstrate an extensive yet subtle examination regarding the notion of how exorbitant amounts ofRead MoreFences, By And Pulitzer Prize Award Essay977 Words   |  4 PagesMen have to always set rules for their families and ensure that they are always followed and respected. â€Å"Thus,men can be strong (this does not mean only physical strength, but may mean many other things-being firm in taking a position, for example, or being influential by speaking his mind, etc.)†.(Langness ) In both stories the male father figure was strict mentally rather than just physical. â€Å"Women who are abused by the men they live with find themselves progressively disenfranchised from theirRead More Okonkwo in Chinua Achebes Things Fall Apart Essay973 Words   |  4 PagesOkonkwo in Chinua Achebes Things Fall Apart  Ã‚  Ã‚   Okonkwo, as presented by Chinua Achebe in the novel Things Fall Apart, wished to be revered by all as a man of great wealth, power and control--the antithesis of his father. Okonkwo was driven by the need to exhibit utmost control over himself and others; he was an obsessive and insecure man. Okonkwos father, Unoka, was a failure, a loafer, and People laughed at him (1426). This would bring great shame to any man as it did for Okonkwo

Marketing Plan Final Paper - 6530 Words

Marketing is essential for every business, be it a small household business or a large multinational group. All businesses depend on marketing in one way or the other. Setting of goals according to entrepreneur’s visions marks the starting o f the plan. It is better to do proper research and documentation before launching a product in the market or else the results will not be according to one’s thinking. Raymond Morose is the owner of Pet Palace and has been running this business for the last 44 years (Manta, 2010). Raymond Morose is running the business with a small staff but is very clear about his goals, as he has set his goals according to SMART approach. SMART stands for specific, measurable, achievable, relevant, and time-based and†¦show more content†¦This will not only retain the existing customers but will also attract new ones to increase the customer base to optimal level. SWOT Analysis – Allergy Be-Gone Marketing plan is always based on information regarding product, customers, market and competitors. The best way to analyze all this information is through a SWOT analysis. SWOT stand for strengths, weaknesses, opportunities and threats. This analysis takes into account both internal and external factors, internals being strengths and weakness, and external being opportunities and threats (Kotler Keller, 2009). Pet Palace can get to know its strengths and weaknesses by its analyzing internal environment. Strengths of Pet Palace include its good name, its loyal customer base and its product quality. Pet Palace should overcome its weaknesses if it wants to gain from its strengths. Current business of Pet Palace is retail store business and it has no experience of production business. Allergy Be-Gone requires a production unit and production skills that Pet Palace does not possess. This can make the capital requirements higher than anticipated. Pe t palace can earn huge profits from Allergy Be-Gone because the currently available solution for allergy problem cannot match with it. Currently available options to customers are shampoos, hand sanitizers and air purifiers (Allergy Relief Pet Care Products, 2010). All of these areShow MoreRelatedFinal Marketing Plan Paper5951 Words   |  24 PagesFinal Marketing Plan Paper Surgey Perez, Adrine Jason, Shirtiar Beasley, Gena Brooks University of Phoenix Introduction As consumers, we are very accustomed to finding products where we need them, when we need them at the price we are willing to pay. This has become such an automatic part of the buying process that we seldom give much thought to how all of this occurs. To put it simply, all of this occurs because of marketing. A great deal of thought has been given to your preferencesRead MoreMarketing Plan Final Paper4426 Words   |  18 PagesMKT/421 April 8, 2013 Ken Metz Marketing Plan: Final Paper and Presentation Fisher Price produced a new product to teach children how to tie shoes. In this paper, there is information about who Fisher Price is a description of the new product, their marketing mix method and a SWOTT analysis of the product. Fisher-Price, Inc. was founded in 1930 and is based in East Aurora, New York. It all started out when Herman Fisher, Irving Price, and Helen Schelle created the toy company and broughtRead MoreMkt 421 Final Exam Answers1681 Words   |  7 PagesMKT 421 Final Exam – Assignment [pic] Questions  to  MKT 421 Final Exam Answers  are as follow: 1. Compared with other approaches to business, the marketing concept is distinct in that it: †¢ Produces new products and services. †¢ Focuses on satisfying customers needs. †¢ Focuses on sales. †¢ Creates a broad assortment of products. 2. The sales analysis of a product revealed that profits were highest when it was initially introduced into the market withRead MoreMarketing and Market Research1746 Words   |  7 Pages |Marketing Research | Copyright  © 2010, 2008, 2005, 2002, 2001 by University of Phoenix. All rights reserved. Course Description This course covers basic research methodology applied to marketing issues. Students study methods and techniques for collection, analysis, and interpretation of primary and secondary data for customer and business marketing. Policies Faculty and students/learnersRead MoreMarketing Plan Assignment One1131 Words   |  5 PagesASSIGNMENT SPECIFICATIONS FOR MARKETING PLAN ASSIGNMENT Dr. M. Wayne Alexander Marketing 310 Principles of Marketing Date MARKETING PLAN ASSIGNMENT CHOOSE AN ORGANIZATION Retail organizations include Kmart, Wal-Mart, Target, Marshall Fields, Gap, sun Mart, etc. Wholesale organizations include SuperValu. Not-for-profit and nonprofit organizations include Dakota Clinic and Innovis Health, Prairie Public Television, and UnitedRead MoreMkt 571 Complete Course Mkt 571 Week 1 Marketing Environment Simulation and Summarymkt 571 Week 2 Vals Surveymkt 571 Week 2 New Product Launch Marketing Plan, Part I Mkt 571 Week 3 Segmentation and Target Market Paper1325 Words   |  6 PagesCourse Click below link for Answer http://workbank247.com/q/mkt-571-week-1-to-week-6-complete-course-mkt571-co/10439 http://workbank247.com/q/mkt-571-week-1-to-week-6-complete-course-mkt571-co/10439 MKT 571 Week 1 Marketing Environment Simulation and Summary Complete the Marketing Environment Simulation and Summary in MyMarketingLab. Save your results report from the simulation to your computer. Click the Assignment Files tab to submit your assignment. MKT 571 Week 2 VALS Survey Take theRead MoreMkt 571 Week 1 Mkt 571 Week 11245 Words   |  5 Pages or visit www.workbank247.com http://workbank247.com/q/mkt-571-week-1-to-week-6-complete-course-mkt571-co/10439 http://workbank247.com/q/mkt-571-week-1-to-week-6-complete-course-mkt571-co/10439 MKT 571 Week 1 Marketing Environment Simulation and Summary Complete  the Marketing Environment Simulation and Summary in MyMarketingLab. Save  your results report from the simulation to your computer. Click  the Assignment Files tab to submit your assignment. MKT 571 Week 2 VALS Survey Take  theRead MoreMkt421 Marketing Mix Paper1370 Words   |  6 PagesMarketing Mix Paper Brian Morales MKT 421 October 15, 2012 Kim Houseman Marketing Mix Paper Nowadays, for a company to be successful in the business world one must have a good marketing plan to be successful. One way to accomplish a successful business plan is to use something known as the marketing mix or the four P’s of marketing. These four P’s of marketing are known as the product, place, price, and promotion. If one uses these four P’s one will notice that each of these cover their ownRead MorePharmaSim Project1019 Words   |  5 Pagesshare in an increasingly competitive and changing environment. Certain measurements are introduced to weight the success and progress of the objectives such as feedbacks from customers and retailers, keeping tracks on our marketing report and purchasing and analyzing the marketing research reports. With increasing budget Allstar has, high market share in cold category and leadership in this market are promised. Limitations on product line as Allstar does not manufacture any drugs in the area of coughRead MoreMarketing Audit Approach - Ikea1571 Words   |  7 PagesMarketing Audit Approach - IKEA Marketing Audit Overview â€Å"What is a marketing audit? Quite simply, it is a detailed analysis of the elements that constitute or influence a company’s efforts to profitably market its products- today and in future when both market and products may undergo radical change† ( John, Alexander, Theodore, 1969). The marketing audit helps to understand the fundamentals of a company’s marketing planning process. Auditing is not only conducted not only at the planning

Evolutionary And Ecological Significances Of Mass Extinction Biology Essay Example For Students

Evolutionary And Ecological Significances Of Mass Extinction Biology Essay This paper will concentrate on how aggregate extinction events have led to development of assorted species. There have been six times when the mass extinction events have affected several species. This has led top several different new species of both animate beings and workss. Development refers to the alteration in the familial traits of a given population of life beings through consecutive coevalss. It is besides known as biological, familial, or organic development ( Levins 1965 ) . As clip base on ballss, we find that discrepancies with peculiar heritable traits in a manner become more or less common. It is of import to observe that a trait is a given character, which is because of the interaction between cistrons and the environment. Traits can be anatomical, biochemical or behavioural. Variations can be caused by several factors ( Odenbaugh 2001b ) . For case one beginning of heritable fluctuation is mutant, which leads to the debut of alterations in cistrons that can be passe d on to the progeny as a consequence of reproduction hence conveying the possibility of giving rise to organisms with alternate traits ( Puccia and Levins 1986 ) . Familial recombination is another beginning of fluctuations. It leads to scuffling of cistrons into new combinations, which result in beings exhibiting different traits. A 3rd ground for fluctuations is whereby cistrons are transferred between species. For illustration, the transportation of antibiotic opposition between different species of bacterium is good documented. Sweeping incorporation of genomes although highly rare, is possible because of endosymbiosis ( Mikkelson 2000 ) . Procedures of development There are two chief procedures which cause discrepancies to go either more common or even rarer within a given population group. One of these procedures is the natural choice through which we find that the traits for reproduction become more and more common while the 1s that hinder it go more and more rare. Natural choice is because for any given coevals, available resources limit the figure of persons who reproduce because they can merely back up a limited figure ( Levins and Vandermeer 1990 ) . Familial impetus The other procedure is the familial impetus ; it leads to random alterations of in how common traits are in a population group. It is most noteworthy in state of affairss whereby traits do non act upon significantly act upon survival- this particularly among the little populations, whereby opportunity plays a really disproportional function in the frequence in which cistrons are passed to the off springs ( Grove et al 1993 ) . Ecology Ecology refers to knowledge or analyzing the Earth and hence knowing why a balance should be sought because beings are supposed to be compatible together ( Richard 1980 ) . Earth is a life entity that is invariably altering, the assorted life signifiers populating it like workss animate beings and human life are besides often altering, and therefore equilibrium must be found in order to keep life. In short, we can name ecology that survey of the dwellers of planet Earth and how they interact with each other every bit good as their natural resources ( Lloyd 1987 ) .When mass extinctions have occurred ; it has led to increase in a given figure of certain species. For case, when the marauder has become nonextant, the quarry increased greatly in figure hence taking to environmental debasement. This led to alter in ecosystems ( biomes ) before equilibrium could be arrived at. Mass extinction events Mass extinction is the disappearing from the Earth s surface of a big figure of the Earth s species in order to open up other ecological niches for the other species to make full up. In the Earth s history, there have been more than 10s such occurrences ( Hart 1996 ) . One of the best-known mass extinctions happened at the terminal of the Cretaceous period. During this clip, the dinosaurs and many other workss and animate beings disappeared and with them up to 76 per centum of all the marine genera. It is by and large believed that extinctions resulted from drastic alterations in the environment because of events such as meteorite and comet impacts or monolithic volcanic eruptions during those periods. Apart from eliminating a really high per centum of both land and see animals, mass extinctions besides opened new ecological niches therefore leting lasting species to boom in new environment and assisting in diverseness ( Lodge 2002 ) . The extinctions nevertheless, neer conformed to the usual evolutionary regulations, which respects who survives because it seems that the lone factor that improved a household of beings opportunity of endurance was widespread geographic colonisation when the event occurred ( Castle 2000 ) . Multicultural Education: Piecing Together the Puzzle EssaySymbiotic relationship This symbiotic relationship is even more paramount in development sing ( Ckley 2010 ) . That about 2/3 of blossoming workss are insect pollinated. Insects are besides vectors of many pathogens that may even hold been responsible for the decimation or extinction of some mammalian species. Compared to other beings, insects have non left a peculiarly robust dodo record. Other than in gold, most insects are tellurian and merely preserved under really particular conditions such as at the border of fresh water lakes. Many scientists have argued that the most huge species that are likely to be rendered nonextant any clip are the insects. For illustration, a recent addition in Numberss of harvest eating insects as been shown to be related to the lessening in the figure of insect eating birds and non that their environment has improved ( Cuddington 2001 ) . One of the most distressing and terrific illustrations is the leaf cutter or sunshade emmets that are seen in the neo tropical woods. The se emmets normally ascend the trees, which are merely autochthonal to the rain forest ecosystem and cut out little pieces of foliages and flowers. This is the lone beginning of nutrient for these insects. As big wrappings of the rain forests are eliminated, shortly these emmets will be eliminated every bit good ( Looijen 1998 ) . We should observe that all lives within a rain wood are mutualist and with the riddance of one comes the extinction of the other ; this is because even the apparently really little alterations in the alterations in the home ground or a species can hold a awful consequence on the ecosystem ( Odenbaugh 2001a ) . Statistical grounds of Marine losingss at the terminal off the Permian suggests that the lessening in diverseness was caused an addition in extinctions alternatively of lessening in speciation because during this extinction, the beings affected were by and large those with calcium carbonate skeletons and largely those, which relied on CO2 degrees to bring forth their skeletons ( Justus 2002 ) . Among the benthal beings, background extinction rates were multiplied by the extinction event hence doing most harm to taxa that had a high background extinction rate and by deduction the taxa with a high turnover. Extinction event among the marine live was a calamity with the ammonites, which had been in a long-run diminution for around 40 million old ages since the in-between Permian enduring a selective end- Guadeloupian extinction pulsation. This greatly led to reduced disparity and it may hold been has a consequence of environmental factors. Decision Therefore, mass extinctions are chief precursors of development. These extinctions are preceded by serious ecological turbulences and hence alterations in the ecology where the beings have to populate. For illustration, the beings, which survive during this period, have to come up with mechanisms get bying with the changed environment. In add-on, when some species become nonextant, their quarry might go so many that the ecology can non back up them ( Snel 1999 ) . This is bound to take to environment debasement. In add-on, when the quarry become nonextant and their marauders are still alive, the marauders may choose for alternate signifiers of quarry. For illustration, it has been widely documented in African national Parkss and game militias that when the herbivorous are scarce to come by, carnivores like king of beastss and chetah turn to assailing people ( Orzack et al, 1993 ) .

Oedipus Trilogy Essays - Oedipus, Operas, Creon, Sophocles, Jocasta

Oedipus Trilogy Oedipus Rex, or Oedipus Tyrannus as it is in Latin, could be what we call today a Freudian work of literature. The Oedipus Trilogy was originally written by Sophocles and is meant to be told in a story-telling fashion. But this Grecian tragedy was revised and translated into English by Paul Roche and put into a novel form. The Oedipus Trilogy is a novel that deals with destiny and fate. The reader is shown a series of events plotted out from which Oedipus cannot escape. When we begin to read this story, we must remember that Greek society was based around myths and legends. They, much like today's society, had the need to explain everything. Their myths were a way of explaining such things. They had a series of gods and muses and fates to explain why things happened the way it happened. They believed in a force greater than their own controlling their every move. Sophocles took their beliefs and used the Oedipus Trilogy to explore the irony of how the Fates work more closely. The Oedipus plays are separated into three main plays: Oedipus Rex (The King), Oedipus at Colonus, and Antigone. The story starts in Oedipus Rex, and the city of Thebes in which he is ruler is in plague. The city calls upon the ruler Oedipus to find a way to stop the plague. At this point in time, it is 15 years after the prophecy given to him by the Oracle of Delphi of his father dying and him marrying his mother. When he hears of this he promises never to return so he may outsmart the fates. He eventually ends up in Thebes through his travels and gets into an argument with an old man. He ends up killing the old man in a brawl. Little does he know that this old man is King Laius, his father. He goes to Thebes where a Sphynx is harassing it's people for an answer to it's riddle. Oedipus solves the riddle and the Sphynx throws itself from its perch upon a rock outside the city. Its people make Oedipus the new King. Now he is faced with another challenge, to find the killer and banish him from the city to rid them of the plague. We are faced with an interesting plot indeed. When Oedipus pledges to find the murderers, he puts himself in the ironic position of having to hunt himself down. The story shows Oedipus following his own tracks until he finds the shepherd who gave the infant Oedipus to the king of Corinth, from King Laius. Once the story becomes clear, Jocasta, his wife, kills herself in a bloody rage and Oedipus stabs his eyes out. Oedipus has Creon, brother to Jocasta, tend to his last affairs and assume kingship of Thebes. When we go to Oedipus at Colonus, the whole story then goes to the eminent defeat of Thebes by whomever holds Oedipus's tomb. Oedipus promises the knowledge of his tomb only to the kings of Athens. The story of Antigone is of how Oedipus' daughter defies the will of Creon and gives Polynices. When a person is faced with the possibility of committing an unfavorable deed, a person will take whatever steps necessary to prevent them from committing the act. It is a basic human instinct to prevent ones self from committing the act. And the basic overall theme of the Oedipus trilogy is defiance. We see the attempt to defy throughout the whole trilogy. Oedipus tries to defy the Fates by avoiding his destiny. Creon tries to avoid the will of the Fates by getting Oedipus to come back to Thebes so he can save it from being taken. And Antigone defies the will of Creon by burying Polynices against his will. What they all learned by the end of their stories was that they could not escape their chosen fate. All throughout the story we see attempts to defy the will of others. Oedipus staying in the sanctuary is one example. His resistance to go back to Thebes is another. It all points back to defiance of fate. The entire trilogy is done from a third person omniscient point of view. This gives it the flexibility to move easily between the three different stories without having to explain each setting in length. Each character in Oedipus' line all seems to have one thing in common, their stubbornness. Creon seems to be a man of distinction and honor in the story. Tiresias, as

What Words Come To Mind When You Think Of Continental Airlines Succes

What words come to mind when you think of Continental Airlines? Successful company, preferred airline, good service, on-time airline, top carrier, financially solvent, happy employees. These are all true; however, this was not always the case. Just six short years ago, probably not one of those descriptions would even be said in the same breath as Continental Airlines. In fact, in 1994, Continental was facing its third bankruptcy; that bankruptcy would have been the final blow to take this airline down for the last time. Employees were disgruntled about their work environment, their pay, and their airline; they had even taken pay-cut after pay-cut in an effort to keep the airline afloat. Customers did not think much more of the company, as Continental was considered simply the worst among the nation's ten biggest airlines. Continental Airlines is now recognized as one of Fortune Magazine's "100 Best Companies to Work for in America," even moving up from the 40th position to a very re spectable number 23 on the list in 1999 (a particularly satisfying award for a company of over 50,000 employees). Continental is also now considered to be a respected airline and company, not only in the airline industry but also across all industries both nationally and worldwide. This metamorphosis came about because of a team of individuals who took a hard look at the condition of the company. They considered where the company had been and where it could go. At that point in time, the possibilities were two; Continental could continue on the road it was on (and probably end up in its third bankruptcy and possibly the end of an airline) or undergo some major changes in the hopes of creating a really great airline. As the story goes, the Board of Directors of Continental Airlines went out on a limb and hired a gutsy, plain-speaking ex-Navy aircraft mechanic who was armed with a few commonsense notions about good management and who possessed the courage to look past the bottom line, managed to motivate his people to bold new heights of excellence and win back this company's long-lost customer base. This person, armed with a down-to-earth basic recipe for turning a company around, was and is Gordon Bethune. Change does not come about overnight, nor does it come easily. As stated by Merriam-Webster, change is "to make different in some particular fashion; to give a different position, course, or direction to; to replace with another; to make a shift from one to another; to exchange for an equivalent sum or comparable item; to undergo a modification of." Management is defined as the "act or art of managing; the conducting or supervising of something (as a business); judicious use of means to accomplish an end; the collective body of those who manage or direct an enterprise." (Merriam-Webster) These things all happened at Continental Airlines beginning in 1995 under the direction of Gordon Bethune. Gordon, as he is known to all of his employees from the second in command down to the newest ramp agent, is a leader who is about his people and his product. He is a feisty, plain-speaking man who fought for the position as Chief Executive Officer. After ten leaders in ten years, the Board of Co ntinental had only wanted someone to be a figurehead for the company. They were not looking for a "leader;" they had had ten of those already. The Board simply wanted someone to "take over." So, they let Gordon take over for the next ten days until the next board meeting; at that point, he would have a chance to address the Board and some decision would be made. What a timeline; what stress. Gordon knew the company needed dramatic change in every conceivable way. His first step was an easy one; he stuck a wedge under the once-locked, video camera monitored doors of the executive suite. This was the equivalent of hanging an "under new management" sign in the window of a restaurant. It was a start, as well as a testament to his style of management and to the culture he longed to see at Continental. Bethune spent the next ten days holed up with Greg Brenneman, then a consultant

Make Your Own Solid Perfume With This Recipe

Make Your Own Solid Perfume With This Recipe Solid perfume is easy to make, plus its practical and it wont spill. It doesnt contain alcohol, which makes this a good perfume project for people who dont want the additive in their perfume. Solid Perfume Ingredients You can find beeswax and oils at most health food stores or craft stores. 1 tablespoon beeswax or petroleum jelly1 tablespoon jojoba oil or sweet almond oil8-15 drops essential oil (fragrance oils used for making perfume)Â  Small clean container (1/2 ounce) to hold your solid perfume If you dont want to purchase a new container for your perfume, look for lip balm tins. Lipstick or Chapstick containers also work well. Make Solid Perfume Melt together the wax or petroleum jelly with the jojoba or sweet almond oil. You can either microwave the ingredients for a few seconds in a microwave-safe container or else you can heat the mixture over a double-boiler.Once this mixture has liquefied, remove it from heat. Stir in the essential oils. You can use a toothpick, straw or even a spoon. Expect your perfume to coat the stirrer, so either use something disposable or else something you can wash (i.e., dont use a wooden spoon, unless you want it to smell pretty forever).Pour the liquid into your final container. Set the lid on top of the container, but leave it ajar. This will help prevent condensation inside your container while minimizing the chance of microbial contamination of the product.Apply the perfume by rubbing a finger on the product to liquefy it, then rub your finger on the area you want to be scented.

Leadership and management Assignment Example | Topics and Well Written Essays - 1500 words - 2

Leadership and management - Assignment Example The leadership skills within the organization was very poor which resulted in arise of various issues. There have been various changes taking place in the HR Management as well as the learning and development functions in the HR Department. As the Learning and development manager of the Hospital Trust, I have been asked to prepare a draft report for the HR Director. The report would reflect the changes that have been proposed followed by the impact of the existing culture, hierarchical structure and power of the doctors on the proposed changes. A set of recommendations would also be provided in order to reduce the impact of the above mentioned factors on the proposed changes. ... Moreover the leadership skill in the top management level was poor. Proposed Changes The new CEO of the trust has decided to start a process of radical transformation which would make the trust outward looking by means of high levels of employee engagement and external and internal customer service. The streamlining of the Human Resource management & Development is taking place by using various assessment centres in order to determine the suitability of these new roles within the organization. This required recruitment of new staffs because the existing managers failed to get back their positions in the downsized trust. The HR Department of the Trust was also organized with eight HR professionals among whom four were new in the Trust. The Hr Director was expecting that this time they could provide quality service to the external organizations as well as the internal customers. The learning & development programs within the organization were also being changed. Impact of the Hierarchi cal Structure on the Proposed Change Process The hospital trust has bureaucratic hierarchy which resulted in the poor management process within the organization. According to Ashkanasy, Wilderom and Peterson (2011) the bureaucratic hierarchy has discouraged the innovation and creativity within the organization. Under bureaucratic hierarchy, the Trust faced rigid controls. In such case it is very likely that the organization will find it difficult in adapting to the change process taking place. Thus it will provide resistance to the change process and can make the process slow and time consuming. This would de-motivate the employees and provide stronger resistance to the change. Impact of the present culture on the Proposed Change Process The culture of